In the present times, businesses are left with little choice but to go the digital way. In the process of digitalisation and automation of various processes, one important vertical that mostly draws attention is the Marketing of the products/services/brands etc.

Remember how that one TV advertisement during our childhood, still lingers on with us? As grownups, our decisions to buy a product or service are often influenced by the nature of ads that are associated with them.

Think of a throwback not too long ago, when the pandemic shocked and shook the entire world; our lives changed and how!

Business-to-Consumer (B2C) marketing refers to the tactics and strategies in which an organisation promotes its products and services directly to the consumers.

1- Signal is a messenger app which provides messaging services similar to what Whatsapp does.